The Role of Online Food Selling Students through Social Media in Supporting the Entrepreneurial Creativity Program

Abstract

In addition to attending lectures to become Human Resources with academic knowledge (academic knowledge), management skills, and communication skills, students are also expected to have skills and creativity in the field of entrepreneurship in order to become graduates who are productive, superior, competitive, adaptive, flexible, and productive. In the present world of technology and information, social media use cannot be isolated from pupils. Since 2020, the lecture process has been conducted online, especially in light of the COVID-19 pandemic; social media is not only used for entertainment, but also as a source of knowledge information in lectures; and online media is also used to sell food made by students as a form of creativity with economic benefits. (1) The students' motivations for engaging in the entrepreneurial innovation program were Self-Development, Earning an Income, and Independence. (2) Due to the covid 19 epidemic, the Entrepreneurship Team distributes items through social media: Facebook, Instagram, and YouTube. Payment via COD and M-Banking systems, making it simpler for purchasers since they don't have to leave the home (3) Productive and Economic Roles of Online Food Selling Students Via Social Media in Supporting Entrepreneurial Creativity Programs. Achievement of the Key Performance Indicators (KPI) of Universities and Colleges, as well as support for the Entrepreneurial Creativity Program (4) Obstacles: Lack of parental support, lack of explanation of entrepreneurship education, and hectic class schedules.