A Study on the Influence of Customer Sales Promotion Tools Based on Customer Income

Zaid Tareq Abdulhameed; S S Sodha Sodha

doi:10.47616/jamrems.v4i1.388

Autors/ores

Zaid Tareq Abdulhameed PhD Research Scholar, School Of Commerce, Gujarat University, Ahmedabad, India
S S Sodha Sodha Associate Professor, School of Commerce, Gujarat University, Ahmedabad, India

DOI:

https://doi.org/10.47616/jamrems.v4i1.388

Paraules clau:

Customer income, promotional tools, customer sales

Resum

This study is important as it provides analysis regarding the influence of the total customer-centric promotion tools according to the total income status of the customers crucially. This study has formulated the basic approach to the topic and also prompted different considerable promotions. Aims and objectives are formulated as per the strategic customer-centric procedures that are relevant in pursuing the entire study. Moreover, a literature review has resulted in a critical analysis of the study, and in this study, the secondary qualitative analysis is performed to manage the overall requirements. This study has been developed according to the factual information and theories are intended to present the study in a proper manner.

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